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--- info:hardwho [2024/02/27 15:52] – created - external edit 127.0.0.1
+++ info:hardwho [2024/02/29 11:33] (current) – Felix Hardmood Beck
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 ===== About Professor Felix  =====
-{{ :fhb_teaching.jpg?direct&400|image by Leon Hirsch}} Felix Hardmood Beck was born in Düsseldorf in 1978. After high school, community service, various internships and jobs in the creative industries (photo studio, agency for brand management, web design studio, software company, team leader for promotion agency, film studio, etc.), as well as a six-semester excursion to a small private design school, he finally (and happily) studied visual communication at the Berlin University of the Arts (UdK) and the Universidad de La Laguna (Erasmus semester on Tenerife, Canary Islands) from 2002 to 2007. After the foundations program (Prof. Uli Schwarz, Prof. Jasper Halfmann, KM Andrea Schmidt) and the intermediate diploma with a focus on exhibition design (Prof. Diel, KM Karin Ocker), he shifted towards the digital media class ([[https://en.wikipedia.org/wiki/Joachim_Sauter|Prof. Joachim Sauter]], KM Jussi Ängeslevä), where he graduated in 2007 in form of a neo-religious pilgrimage walking cane that led its users to unknown physical and virtual places((https://www.yankodesign.com/2008/10/20/trod-the-untrodden-path-geocane-and-upward/)). In 2011, after a one-year master class (parallel to his position as art director at [[http://www.artcom.de|ART+COM Studios]]), at the UdK, he got appointed as //Meisterschüler// with his work [[https://www.felix-beck.de/student_works/zoanthroid.html#project_anchor|Zoanthroid]]((https://www.facebook.com/artcom.berlin/posts/congrats-to-felix-our-art-director-sucessfully-completed-his-master-class-studie/196699063682309/))((https://www.pixelache.ac/posts/meeting-hybrid-entities-artist-presentation-by-felix-hardmood-beck-on-19-10))((http://2014.emaf.de/deutsch/festival/programm/media-campus.html)).
+{{ portraits:felix:fhb_teaching.jpg?direct&400|image by Leon Hirsch}} Felix Hardmood Beck was born in Düsseldorf in 1978. After high school, community service, various internships and jobs in the creative industries (photo studio, agency for brand management, web design studio, software company, team leader for promotion agency, film studio, etc.), as well as a six-semester excursion to a small private design school, he finally (and happily) studied visual communication at the Berlin University of the Arts (UdK) and the Universidad de La Laguna (Erasmus semester on Tenerife, Canary Islands) from 2002 to 2007. After the foundations program (Prof. Uli Schwarz, Prof. Jasper Halfmann, KM Andrea Schmidt) and the intermediate diploma with a focus on exhibition design (Prof. Diel, KM Karin Ocker), he shifted towards the digital media class ([[https://en.wikipedia.org/wiki/Joachim_Sauter|Prof. Joachim Sauter]], KM Jussi Ängeslevä), where he graduated in 2007 in form of a neo-religious pilgrimage walking cane that led its users to unknown physical and virtual places((https://www.yankodesign.com/2008/10/20/trod-the-untrodden-path-geocane-and-upward/)). In 2011, after a one-year master class (parallel to his position as art director at [[http://www.artcom.de|ART+COM Studios]]), at the UdK, he got appointed as //Meisterschüler// with his work [[https://www.felix-beck.de/student_works/zoanthroid.html#project_anchor|Zoanthroid]]((https://www.facebook.com/artcom.berlin/posts/congrats-to-felix-our-art-director-sucessfully-completed-his-master-class-studie/196699063682309/))((https://www.pixelache.ac/posts/meeting-hybrid-entities-artist-presentation-by-felix-hardmood-beck-on-19-10))((http://2014.emaf.de/deutsch/festival/programm/media-campus.html)).
 From 2001 he has worked as a designer in various design, exhibition design and architecture offices. Many of the commissioned works and free projects have been published in design and art publications worldwide, and have been shown in numerous design and media art festivals, exhibitions and museums. Find a list of all activities on his ([[https://www.felix-beck.de/content/calendar.html|website]]).
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 ===== Where does the name Hardmood come from? =====
-{{ :felix_hardmood_beck_00.jpg?direct&400|image by Leon Hirsch}} "In May 2006 I used an early version of [[https://en.wikipedia.org/wiki/Google_Translate|Google's translating tool]] to translate the description of one of my projects from German into French. Doing so, I did not realise that my name changed from //Felix Hartmut// into  //Felix __dur courage__//. Funny enough, the international magazine  WIRED printed my name as //Hardmood//, which I see as my digital baptism. Since then, I have used the name //Hardmood// for publications in the context of design, media art, teaching and research. The name has been a registered artist name since 2006."
+"In May 2006 I used an early version of [[https://en.wikipedia.org/wiki/Google_Translate|Google's translating tool]] to translate the description of one of my projects from German into French. Doing so, I did not realise that my name changed from //Felix Hartmut// into  //Felix __dur courage__//. Funny enough, the international magazine  WIRED printed my name as //Hardmood//, which I see as my digital baptism. Since then, I have used the name //Hardmood// for publications in the context of design, media art, teaching and research. The name has been a registered artist name since 2006."